Program Overview

Artificial Intelligence (AI) is already an integral part of the business landscape. “Many of the complex challenges businesses need to solve today’s required human working with machines to gain an advantage,” says David Rudini, principal and chief analytics officer, Deloitte Consulting LLP. When it comes to marketing, AI is extremely pervasive, with at least 80% of the digital media market likely to be using some kind of AI in marketing and advertising. In fact, marketing in modern digital age as we know it today wouldn’t exist without AI.

It is any marketer’s dream to understand the specific needs of every consumer and position the products/services accordingly. With an explosion in the availability of consumer data, deep insights can be derived into individual consumer behaviour. With continuous development in the fields of Machine Learning and Deep Learning, AI makes personalized marketing-at-scale, a present day reality.

Programme Modules